Pakistani brands have starting to use WhatsApp as an unofficial marketing tool. Without willing to receive any commercial content on their smartphones via WhatsApp they are receiving advertisements and promotions on their smartphones. Smartphone users while talking with Pakistan Media Updates said that they are receiving promotional content from unknown numbers over their WhatsApp.
Although some brands are using WhatsApp for different contests which requires the customers to share pictures or a video. WhatsApp which is considered to take place of Short Messaging Service is day by day gaining wide acceptance and provides ease for sharing images, video messages along with audio messages. Many brand managers admit the importance of WhatsApp for interacting with the customers. WhatsApp is surely the upcoming platform for Branding activities in the digital Marketing arena which already has Emails and Facebook promotions on board. This one to one communication platform is sure the next big thing in the digital marketing. The direct communication with the customers expects from them to take an action in response to the promotions which may require them to call or participate in some sort of competition.
WhatsApp is already being used as a marketing platform in India, brands like Colgate is especially utilizing the new platform in a great way they ask the consumers to take their selfie while smiling and send it to the phone number displayed on the tooth paste pack via WhatsApp.