The vulgar commercial of largest smart phone brand of Pakistan, Q-Mobile is nowadays a hot topic discussed on social media. People of Pakistan have strongly condemns the vulgar language used in the advertisement of Q-Mobile newly introduced LINQ Series and Noir Z7.
People showed their anger by commenting on many famous website and strongly condemn this kind of act used for the promotion of smart phone. They are only demanding to ban this commercial but also asked the authorities to impose penalty for showing such types of vulgar advertisements on the channels of Islamic Republic of Pakistan. The voice against this commercial was also raised in the National Assembly few days ago when a member of JUI F strongly condemn the vulgar language used in this advertisement.
In this controversial advertisement of Q-Mobile Noir Z7 Smartphone, model is wearing body fitted dress and used the vulgar words which are unethical and immoral. This controversial commercial is the same copy of Gionee S5.1 smart phone Indian commercial and almost all the contents have been taken from that commercial.
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Same with LINQ Mobile commercial of Priyanka Chopra in which she used immoral dressing. PEMRA is receiving dozens of complaints against this type of commercial but no commercial has banned yet. It’s looking that commercialism is more important than ethics, a citizen said in angriness.
This is not the first vulgar commercial aired on the Pakistani channels, but we have seen many vulgar commercials of Mattress, Shaving Foam, Shampoo and Soaps in the past also. People have demanded from PEMRA and PTA to ban this commercial as soon as possible.
About Guest Author: Sara Iqbal is Student of Mass Communication in University of Karachi. She loves to write on different issues.