AwardsMorning shows on television have captured huge attention of the viewers, which provides entertainment, health tips, cooking tips and many other useful contents. Today, almost all the entertainment and news channels of Pakistan are broadcasting morning shows, with famous hosts and celebrities. But it is very sad that all the award organizers are neglecting category of morning show in the events. Before the recent Lux Awards event, most of the morning show hosts were hoping that the category of morning show will be included in the awards but it is very sad that the organizers of Lux Awards have also neglected this category.

Top morning show hosts of Pakistani television industry have shown their serious reservations on this issue and said that surprisingly all the awards organizers are not considering morning shows as entertainment content. One of the top morning show hosts of Pakistan Amina Malik who is hosting a show on Capital TV, has said that the organizers of awards are continuously neglecting morning show hosts and surprisingly not a single celebrity of showbiz industry have showed solidarity and support for them on this issue.

Amina Malik has also suggested awards organizers to add new categories of awards including news anchors, morning shows anchors, current affairs anchors.