It is that time of the year again where the rising temperatures mean changing our wardrobes from warm linen and karandi fabrics to lightweight muslin and lawn suits.
Alkaram understands that women prefer to wear breathable outfits that will keep them feeling fresh throughout the day without stressing about feeling overly hot in the spring and summer season.
Al karam Spring
Summer collection us ideal for Pakistani hot climate using lawn as it feels
comfortable to wear and can be worn as formal or casual wear. It is highly
stylised and can be worn as formal dinner wear or to parties in the afternoon
and evening. The collection has an extensive range of designs including single
shirt, 2-piece and 3-piece suits.
Unstitched 3-Piece Collection
The unstitched
collection has over 60 new designs in 3-piece suits that have shades of
pastels to deeper rustic reds and browns. The advanced printing technology
used to create the embroidery motifs looks so realistic, it looks like actual
threadwork from a distance.
The A-line fall of the shirt has a fully covered front and back
with architectural patterns that are structured in a way that highlight the
neckline and daman.
The thick borders placed carefully on the front and back bring
together the suit in well-balanced colour composition. The lawn shirt and pants
are paired with various kinds of dupattas from Brochia lawn, Doria lawn,
Jacquard net, Digital net, Printed net and Chiffon.
Unstitched 2-Piece Collection
There are over 20 designs that have a 2-piece combination that allows women to either buy a shirt and dupatta set or simply shirt
and matching lowers that can be stiched as pants or shalwar.
These are ideal for women looking to wear more modern designs that
can be completed at home by matching a basic pair of pants in neutral, black or
white colours or simply using matching dupatta with multiple outfits. There are
fresh biscuit coloured shades in the collection that feel light and easy to
wear in summer.
The more bold and bright designs are great for ladies looking to add colour to their wardrobe. These designs are not as formal as the 3-piece suits, they can be worn by younger women looking to keep things more casual and upbeat when attending social gatherings.
They have large motifs running in the front of the shirt that it looks unconventional and unique but still retains some of that signature cultural flavour and craftsmanship.
Unstitched Single Shirt &Pret
Collection
Many women now prefer to buy single shirts that can be paired with
separately bought pants and shalwars. These shirt pieces are ideal for younger
women who need quick and easy fast fashion for university and work.
There are a limited number of designs in this category and other
single shirt designs fall under fabric sold per meter, that ensures that any
size can be made as a single shirt.
The Pret collection also has various combinations from shirt
dupatta, single shirt and 2-piece suit that ensure women are able to find
exactly what they are looking for without wasting time at the tailor trying to
have their clothes stitched on time.
The Alkaram collection has a chic and sophisticated aesthetic that
ensures women feel they are proud to be Pakistani, it does this by celebrating
cultural heritage through pattern making, colour selection and composition
while being able to fuse these elements into a digitally printed modern
designer wear.
The balance of high-quality textiles and traditional craftsmanship
is signature to Alkaram’s design philosophy that has been popular among
Pakistan women for decades.
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