From Opportunity to Exploitation: What Temu Reveals About Pakistan’s E-Commerce

From Opportunity to Exploitation: What Temu Reveals About Pakistan’s E-Commerce

Sep 16, 2025

Pakistan today offers fertile ground for international tech firms eager to expand into new markets. It is the world’s fifth most populous country, with more than 60% of its population under 30, and internet penetration climbing steadily each year. Global players have already

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CCP Asks PTA to Curb Temu Amid Rising Business Concerns

CCP Asks PTA to Curb Temu Amid Rising Business Concerns

Aug 29, 2025

The Competition Commission of Pakistan (CCP) has written to the Pakistan Telecommunication Authority (PTA) recommending urgent action against the overseas e-commerce platform Temu. In its official letter dated August 22, 2025, the CCP acknowledged that Temu is not registered in Pakistan and therefore

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Shoppers Choose Local; Temu’s True Costs Emerge

Jul 27, 2025

In a market where price once dictated loyalty, Pakistan’s digital shoppers are starting to re-evaluate their choices. Over the past few weeks, a dramatic shift has been underway. Temu, once known for its ultra-low prices and viral appeal, has lost its pricing edge,

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Temu’s Pakistani Dream Unravels Amid Complaints and Controversy

Jun 30, 2025

When Temu entered the Pakistani market, it arrived with the ambition of a tech giant on a mission to disrupt. With a flood of ads across TikTok, Facebook, and Instagram, the platform promised rock-bottom prices, cashback games, and deals that created a sense

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