Cut Off Rules:A strip of metal which prints up as a straight or wavy line to show that a story has been continued in another column or on another page. It is also used by some papers over and under blocks and boxed stories. Some papers use one line cut offs exclusively while other use one-line and two line. An advertisement cut-off is a special cut off used for separating advertisement from each other and from text matter
Dummy: A sheet or set of bound sheets made of blank paper and so marked as to indicate the position of printing, illustrations advertisement etc. of a proposed newspaper page or magazines page.
Ears: The spaces to the right and left of the name of the paper on the first page. Generally used for advertisement purposes.
Family: All the types of any one design, including all the styles widths and compose a family for instance, the Bodoni family.