Glossary of Broadcast Terms and Abbreviations

AM Amplitude modulation, relating to transmission of sound. American Research Bureau (ARB) Market research company that conducts surveys. Aperture The diameter of a camera lens opening, also called an iris opening, which controls the amount of light permitted to reach the film. Arbitron Rating service of ARB that conducts television... more →
Posted in: Journalism

What Is Cut Off Rules & Dummy?

Cut Off Rules:A strip of metal which prints up as a straight or wavy line to show that a story has been continued in another column or on another page. It is also used by some papers over and under blocks and boxed stories. Some papers use one line cut offs exclusively while other use one-line and two line. An advertisement cut-off... more →
Posted in: Journalism

News Structure

The Inverted Pyramid: Look at two triangles or pyramids, one upright with the lip on top and the other inverted with the base on top and the lip at the bottom. The inverted pyramid is the form of news story while the other upright one represent the structure of the fiction. There are usually three types of news. News based on facts: News... more →
Posted in: Journalism

Newspaper Trends

As an institution in a society, the press will change whenever there is a change in the society. As one found in the history of the world that the society has been constantly changing, one could now imagine how much changes the press has undergone. It is true that the history of the press cannot be separated from the history of the... more →
Posted in: Journalism
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