Item songs in movies which is a foreign trend has now entered the Pakistani film Industry recently from Bollywood of course, which is known for its hit item numbers. Now Pakistani filmmakers are also adopting the same trend with the intention to make their movies more marketable.

Glamorous actress Mehwish Hayat as Billi in “Na Maloom Afrad” was the first one to be seen with energetic and willowy moves. Not just her, but Zhalay Sarhadi in “Jalaibee” and Ayesha Omer in “Karachi se Lahore” they all have received criticism from all corners of the country.

Mehwish HayatHamza Ali Abbasi an Actor, Model and Film Director also reacted to this new trend on social media,  he criticized it and made it clear that we have our own cultural, moral and religious values and we should not follow the Bollywood trend blindly.

Sohai Ali AbroPakistani audience have doubtlessly disapproved this vulgar trend. New Cinema which is evolving now and receiving appreciation for its work must also make sure to abide by our cultural and religious values.

Ayesha OmerThe reaction of public on the item numbers is pretty clear they strongly condemn Pakistani Women doing Item Numbers. Women have sanctity and respect in our culture, making women the object of vulgarity or such type of entertainment is totally against our values.

About Author: Mahira Imran is blogger, medical student and social media activist.